You Could Save!
Hello faithful user of [SERVICE]! Did you know that people who switched from [COMPANY A] saved an average of [DOLLARS] by switching their [SERVICE] to [COMPANY B]?
It’s true! And there’s more! We will treat you like family. Sure it will be like cheaply bought and rather expendable family, but at least you will save [DOLLARS] on [SERVICE]!
– Advertisement Off –
Have you ever noticed that every company will save you some intermediate amount of money per year if you switch. Though that is not what they actually state, it sound like it, but the offer is much different. All of the ads that follow the above format seem to be able to save you big bucks for a simple phone call. There is a trick in the language though… “People who switched,” is the specific statement they make.
Now, I ask you this. Have you ever decided to switch to a more expensive service?
You may actually have at some point. The odds are low that this is your goal in life though. The American dream doesn’t often embrace the “how much more could I pay for an equitable service” idea. Almost every time any person is switching companies they are either A.) Moving, or B.) have found a better price.
Now that we have that straight, can we go back to commercials that at least attempt to pander to us because the cute mascot or lack thereof is appealing rather than some conjuration of meaningless numbers.
